One of the greatest mistakes most marketers do today, is think email marketing is dead. Many marketers today drop the email marketing scheme to choose social networking. Come to think of it, social networking look much more sexy than email. But, is a social media marketing post really competitive with an e-mail? Before we answer that question, lets state a well known fact. It is simpler to send a friend request on Facebook than to collect an e-mail online. But trust me, how to build an email list is thrice as worth it as social media marketing. So, what exactly is e-mail marketing?
E-mail marketing is the targeting of customers through emails. Every emails sent to a potential customers can be viewed as as email marketing. E-mail marketing involves sending a promotional email or perhaps an ad to a subscriber. Via his current email address. A great deal of organisations today use e-mail marketing. Even more bloggers do use email marketing today than in the past. As an example, perhaps you have been browsing online, and you also see some field what your location is asked to submit your own name and email to get a free eBook or update? That is the front a part of email marketing.
Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber is going to be informed better and much more easily via email. The e-mail may have a greater visibility compared to a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.
Do You Actually Need Email Marketing? If you wish to boost your customers’ or readers’ experience, you will want email marketing. Overlook the glamour and the flashy of social media. Our company is talking efficiency here. We have been talking greater engagement. Greater reach. Greater click through rate and much more. As many experienced marketers say, ” the amount of money is in the list”. Some even say “your value depends on your network”. In the following lines, I am going to explain the benefits of e-mail marketing. Within these explanations, I am going to use statistics. The sites which produced those stats is going to be mentioned at the conclusion of this post. So, let’s enter into the advantages of using e-mail marketing.:
Potential Reach: Were you aware that in 2013, there was about 3.2 billion email accounts created on earth? 95% of online consumers use an current email address. By far the most interesting truth is; 91% of the consumers check their email accounts one or more times a day. Today, we browse more with the phones than our computers. Consequently, our company is more easily notified when we receive emails. Our phones position the notifications right before our eyes.
Today, it really is easier to check to an email compared to a Twitter or facebook post. This is because whenever we post content, so does a million others. Because of this, finding a particular post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in depth, let’s find some good interesting numbers. Inside the first one half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that sticks out by far the most is this; 18% from the emails sent throughout a campaign never reach their destinations. 4% of the sent emails are sent to the spam folder. Which makes 22% of the sent emails that do not actually reach the intended receiver.
On the contrary, 78% from the emails sent during an email campaign actually reach their destination. Consider it this way, If you send 1000 emails, 780 emails will reach their destination. Moreover, 91% in the receivers check their emails daily. This means, about 709 receivers will actually view your email. This can be great efficiency, as under 30% from the emails sent are lost.
Now, let’s compare these numbers with those of a Facebook campaign carried out in the same way. This said that 74% of the Facebook posts are in fact lost within the big stream of content. Which is a problem. This means, per thousand Facebook posts, 740 are lost inside the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your site content is not going to actually click through. Not even half would really do. That leaves us with under 130 people who are actually interested in our offers.
Click Through Rates: In the previous point, we discussed what percentage of people who see and could just like your posts and mails. Now let’s speak about people who actually complete the actions and do what you want them to do. Let’s dnsnaz simply clicking a link. This link might take these to a website landing page or even a website.
Click through rates are the percentage of people that receive your message and actually click it. The click through rate of any tweet is .5 percent rather than 3% for an email. These numbers look small at first. But, which means that people click 6 times much more on a message link than on a tweeted link.
Let’s keep on using our demonstration of 1000 emails and 1000 social networking posts. A .5% click through rate means per thousand, 5 individuals will actually click your link. This really is for social media marketing. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. Which is the best click through rate you may obtain on average. The numbers usually are not astounding, but efficient numbers are certainly not always astounding. The main difference is such because, when people offer you their emails they really want to hear more form you.
Your Readers Want It By Doing This: A lot of people use social media marketing to speak with friends first. Seldom are they utilized to receive business news and reviews. There are specialized websites for your. 77% from the users throughout a survey online said they like to obtain promotional messages inside their emails. 4% said they prefer these messages on social media. This talks to the truth that by submitting an e-mail, folks are literally offering you a business meeting location.