SMS alerts are great because, obviously you can use them to remind you of import such things as birthdays, insurance renewal dates and important events. They are also useful for keeping up with the football results, getting daily horoscopes or tracking your favourite celeb. However with the proliferation of web and mobile web some commentators are advising that email alerts via SMS the death knell for SMS alerts.
SMS is easily the most popular data application with 2.4 billion active users. SMS comes with an open rate of around 98%. This means that 98% of SMS messages sent are opened. So when cell phones tend to go with the users/owners everywhere these days you will find a tendency for SMS messages to obtain read sooner than emails. When was the last time you deleted an SMS without at least opening it? That means SMS still have a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival from the “app” and the other major manufacturers were quick to adhere to suit. Apps are prolific and it comes with an app for pretty much anything you can imagine. They are no longer limited to iPhones and most smart phones will have a reasonably level of apps with increased being developed and launched on a regular basis. Apps are more flexible than SMS alerts as well as allow for more interactivity and creativity. However in terms of information alerts they have got some drawbacks when compared with SMS.
Firstly many need to be launched to get the information. This causes issues with phones that can only run one app during the time. Additionally, it signifies that users need to remember to check the app, defeating the goal of an alert. Finally the fragmentation from the apps market means you may be unable to obtain the app/info you require on the particular handset. You might have a HTC and the app you will need is simply seen on iPhone or the other way round. With SMS being offered on 99% of all handsets you happen to be almost guaranteed if the information you are searching for is accessible on SMS alerts, you can access it.
SMS vs Email – Email has the main benefit of being offered on both PC and mobile devices. Its growth continues to be phenomenal during the last number of years as well as its application widespread. Its flexible, free and easy to use. However it features a number of drawbacks with regards to information alerts. Firstly, it has become abused. Research by Barracuda Networks showed ckdhaf in 2007 90% of email sent was spam. What this means is lots of the emails sent don’t get through spam filters or don’t get read. Another issue is timeliness. For such things as insurance renewals where you can set the alert in advance this may not be a concern. However in order to keep current with say your favourite football team you will need information seconds or minutes after it happens-goals or full-time results. Emails might not get read for hours and by that period the information could be redundant.
SMS alerts-Good although not Flawless – Although SMS alerts have benefits over both Apps and email they are certainly not without drawbacks. SMS alerts are certainly not as glamorous as apps and never as widespread as email. This implies you may have to look harder to find the info alerts you would like. Even the alerts can come from a more obscure provider which sometimes (but not always) impacts on the reliability of the service.