Every AdWords advertiser is always looking for a approach to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. A lot of people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging more and more per click is because their AdWords campaigns have some big problems and these big problems are leading to penalties from Google. That’s right; you’re being punished by Google. Here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must know that Google is absolutely obsessed with “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search results to their users. So what does Google look for in your AdWords campaigns? Google is looking to see if your ad along with your site are 100% related to the keyword which was searched on. Google loves to view the keyword appearing within your ad a few times and appearing repeatedly throughout your landing page. This way Google know that it’s supplying the searcher with relevant results. If your campaign will not be set up like this then this is just why your bid prices are rising everyday. Google has deemed your campaign with “% Relevancy”.
You Must Create Your Campaigns Have Relevancy
You may ask, “Well how how is it possible for me to create a specific ad for every keyword to make my landing page highly relevant to my entire keyword list?” That’s where the ability of professional PPC management comes in. You Have To create your ads as well as your landing page be relevant to the keyword searched on. Here is the key to obtaining lower click costs! Should you don’t hold the time or even the know how to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to a professional.
You Need To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns who have all their keyword lists stuffed into just a couple of adgroups. Google expects all of the keywords to get sorted and organized into very closely knit adgroups with all the keywords within an adgroup being relevant to each other. Google hates campaigns which have plenty of keywords inside the same adgroup and absolutely detests if the keywords have little concerning the other person. In PPC management I’ve found which i get significantly better results should i take my clients keywords and put each keyword into an adgroup alone. Organizing your
campaign correctly is a big part of getting great click costs in the search engines.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can use a dramatic influence on click costs. If you feel about how exactly Google determines ad cost you’ll commence to realize how important Split testing is actually. Split testing allows you to find which ads are higher performing and obviously the higher performing ads obtain the most clicks. Should your ad is 1) Perfectly Relevant and two) Includes a great Click-Through-Rate because of this your ad may have a higher Quality Score. Quality score helps determine your ad rank and your cost per click.
I know it sound very confusing, but Split Testing in conjunction with the methods I stated earlier is incredibly powerful. In the event you don’t understand most of these strategies to decrease your click costs, then it’s ijswdu you choose whether you’re planning to learn how to apply most of these strategies yourself or whether you’re likely to let a PPC Expert do all the heavy lifting to suit your needs. AdWords is really a complicated game however, if managed correctly can become a very profitable revenue stream and leads for the business.