Here’s a question for you to think about… do you know what type of return on your investment typically occurs from a search engine optimization campaign? More over, do the results from Search marketing services justify spending the initial costs? When designating a portion of your budget to any kind of marketing, it is essential that the investment is worth the resulting benefits. So at this point we’re all dying to inquire about: “What is the typical return from the search engines optimization campaign?” The response, as you may have already guessed, is: “It all depends.”
If SEO were to have an arch nemesis… it would have to be PPC (pay per click advertising advertising). So let’s take time to briefly compare the 2.
SEO is like owning (or paying mortgage) on the home, whereas PPC is like renting. Once you’ve purchased SEO, the traffic essentially is owned by you as does your home at the conclusion of a home loan. Whenever you stop paying rent, you receive the boot. Similar will be the case at the conclusion of the PPC campaign… the amount of visitors to your site rapidly decline.
OK, so now that we’ve got that clear it must be apparent that search engine optimisation costs deliver a long lasting result which has to be factored in when considering the return on investment… but WHAT ELSE determines whether SEO costs are worth the cost?
Industry & Business Type – We would be the first to tell you that, even if this rarely the case, the return simply is not really there for some industries and businesses. In fact, you will find industries on the market that rely on an actual presence of the customer or primarily service customers of the specific classification rather than the general public.
A fantastic example is government contractors. Should your company generates over 90% of its revenue performing contract work for that government, then SEO is probably not your very best investment. The federal government doesn’t do searches on yahoo, instead, they operate according to their GSA schedules.
Average Ticket per Sale – Another thing to consider will be the average ticket price per sale to your company. The return on SEO costs is directly influenced by the normal amount that a customer pays for your products or services.
Think about high-end commercial elevator installation company for just a moment. Should they spend $10,000 in search engine optimization costs, and just one elevator installation yields $200,000 in revenue using a 10% profit margin… which means just ONE NEW CUSTOMER has achieved a 100% SEO return on your investment for that company.
On the other hand, should you sell handkerchiefs at $1.00 a pop it could take a bit longer to attain that kind of return.
While you can see, ticket price is probably the variables involved with regards to calculating enough time necessary to achieve satisfactory return on investment out of your SEO costs.
Amount of Market Competition – Just like any other business sector, Search Engine Optimisation is subject to competition. Should your competitors are performing SEO for website, it is actually time and energy to contact us now before it’s too late. The vehicle sales industry appears to have been conscious of SEO the longest, and these days it would appear that every dealer in the city is leveraging SEO to attract customers online for their showrooms.
In case you’re an auto dealer looking for SEO, you may have missed the boat. It may be more profitable to consider a more creative marketing plan. While SEO may be effective to a few degree, a pay per click advertising campaign is very likely to yield desired results.
Also worth mentioning – the quicker that the SEO campaign has been initiated, the jmkuiz off you’ll be. Search results pages have become more and more crowded, along with your levels of competition are not waiting to get using the times.
Bottom Line: 95% of economic WILL BENEFIT from SEO
Here are some of the benefits:
increased lead generation and sales via the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage in the online market
Check out a case study which demonstrates a real life illustration of our SEO services’ return on your investment.
Should you would like some expert advice on your own SEO case particularly, we’d like to provide that to suit your needs.