Our Mission – Our mission is to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. purchased a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would drive them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe employed by a national restaurant chain, the waffle house menu with price, and Tom inside the local real estate business. Since employee ownership had not been provided with the Toddle House, the concept of starting an organization they might own and share some ownership with each other seemed like a good idea. Joe and Tom wanted to create a restaurant centered on people-both associates and customers-while serving quality food in a great value.
On Labor Day 1955, their dream became a reality-and an icon was born-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there were no plans for an additional Unit, nevertheless the first restaurant established the Waffle House tradition of providing the friendliest service in town. Customer loyalty developed and the business grew steadily. A few years later (1957) Unit 2 was acquired and by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and went along to work full-time at waffle house hours. Tom went full time shortly after. The 1960’s saw the emergence of any restaurant chain focused on customer care having a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company started to expand and new units were built in Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways throughout the Southeast. Underneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to cultivate within both new and existing markets.
Since day one, each Waffle House® restaurant provides guests with a unique and comfy dining experience. At each and every restaurant, the brilliant “Yellow Sign” greets customers like an older friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting as they walk with the door. Additionally, each restaurant is open 24 hours a day, 365 days of the season, inspiring urban myths such as “Waffle House doors do not have locks.”
Most established businesses of today started as just an idea among some people without any expectation of great size and success. Joe and Tom failed to envision what Waffle House is becoming, nevertheless they stuck by their concept as well as their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has developed into a Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates more than 60 many years of service, we look forward to making the following generation of customers and associates part of the family. At waffle house hours, success is measured by something-People.