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Beef O Bradys Menu Prices 2020 – Just Published..

The word Beef ‘O’ Brady’s chief executive Chris Elliott uses to describe his 150-unit chain’s revitalization is “coalesce.” Picture half a dozen initiatives meeting at the table. Not at one time, but slow building over a five-year period that actually began with a competitive lightbulb going off.

Elliott, a former El Pollo Loco franchise CEO and Cinnabon and Church’s Chicken leader, took the reins during 2010. Four years later, Elliott says, beef o bradys menu with prices 2020 scoped its competitive set, brands like Applebee’s and Buffalo Wild Wings, and asked “How can we contend with these people?” Which being a regional player going toe to toe with billion-dollar brands.

“We felt like we might beat them in value,” he says.

That might seem counter intuitive at first. Casual giants steal share from independents and micro-chains by competing at scale. Typically marketing value more aggressively than small company’s budgets could ever allow. “They’ll probably spend more money in a month, electronic media and stuff, than we’ll spend in a year,” Elliott says. That and weathering commodity storms with collective purchasing power.

But this was 2010, not 2019. Applebee’s strayed from the value-seeker perch and shifted in unfamiliar directions, like the wood-fired grills that launched in 2016. Inflated menus were commonplace, along with LTOs that infused complexity into operations and muddied the ROI of deep discounts. It was, in a great deal of ways, an era when casual chains drifted using their core principles attempting to appeal to an alternative generation of consumers we didn’t quite understand yet. The “all-things-to-all-people” aftershock of trying not to get left behind when consumer preference shifts but hasn’t solidified yet.

Elliott says Beef ‘O’ Brady’s saw this unfolding and made a decision to carve out a niche market within an area many competitors weren’t-everyday value.

“They were kind of going in a different direction from value,” Elliott says of competitors. “And that’s when we said, ‘look, it is really an area where we can compete.’ It just happened to become these people were leaving from it and that we were diving in it.”

Elliott admits those chains have come back to value, with Chili’s 3 for $10, Applebee’s all-you-can eat deals, Dollarita, and other offers. Yet there remains a change, he says. “They practice it on the promotional basis,” Elliott says. “It exists within our restaurants every day of every week so we support that all through the year with a lot more promotions allow it some top spin. But our value is perhaps all day, every day.”

“I think the distinction is if you do value you can’t get it done intermittently,” he adds. “It must be part of your DNA.”

Beef ‘O’ Brady’s daily value continues to be key to its resurgence. Notably, Beef ‘O’ Brady’s has taken very little price in recent years, unlike many chains seeking to capitalize on wage growth and cover for traffic loss. That’s just not who Beef ‘O’ Brady’s customer is, however. They’re price conscious families that are looking a good deal. And that’s not a brand promise Elliott is willing to compromise on.

Here’s an example of how serious https://www.beefobradys.com is on the subject: Franchisees can’t set their particular prices thanks to a different POS system corporate installed.

However the daily deals are the foundation. They work, Elliott says, simply because they don’t change in purpose. Taco Tuesdays, for instance, have manage a $5.99 price for five straight years. Burger Mondays (the identical price) hasn’t change, either, and isn’t in the near future. Wing Wednesdays (varies by store), Fajita Thursdays ($9.99), and Surf & Turf Fridays ($12.99) complete the everyday value platform. And Elliott says they’re adding Saturday and Sunday deals soon.

“The franchises are after me,” Elliott jokes. “They think we need to take price on these things. And I’m saying, look at the results, guys. Look at the repeat visits that we’re getting on today of the week. Whenever we eyoaqm sit tight, we continue to separate ourselves from individuals who carry on and take price.”

“If you do that,” he adds, “all of sudden your daily deal is no longer an arrangement. It’s just like everything else. We’ve had our infernal debates about this but we’ve been consistent to separate ourselves from the competitors, and to provide not fake value but real value.”

As Elliott says, Beef ‘O’ Brady’s current progress is the result of several changes, not one. Value was just the springboard.

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