For the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local SEO. I contacted a specialist Search engine optimization company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an Search engine optimization package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more visitors and sales. Let’s look at how these strategies worked to market my company.
Local Listing Sites: Local Search Engine Optimization makes use of local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local company listing on these websites. Now, when someone searches for Denver-specific data in relation to my business, the data on my business that is certainly stored on each one of these sites appears as being a top search result.
With enhanced online visibility, I find that more local customers began to visit my website, which is attempting to promote my brand. My company took care to select only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to some business website. In keeping with Google’s latest Penguin update, my SEO company took care to construct backlinks to my website from reliable websites with content related to my company. I realized that relevancy was crucial because the major search engines identify keywords on the basis from the backlinks. Another significant aspect is link speed or perhaps the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, just like any unnatural speed can make Google take a look at my links as spam. Furthermore, in addition they employed tactics such as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Networking Promotion: My company also used effective social media optimization approaches to drive my target market to my website. They built my company profile on popular social network sites such as Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine rankings from social networking sites (Facebook, Google , Twitter, and more) these profiles can also be helping to drive more organic traffic to this site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media requires the maximum consumption of marketing potential using the features (paid advertising facility, contests, business pages in the case of Google , and much more) in social networking sites. In my experience, concentrating on a particular social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.
Pay per click advertising advertising (paying money to search engines to display your internet site on top search engine results) is considered an effective method to promote online businesses because of easy implementation, high Return (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised within my geo-targeted PPC.
The neighborhood Search engine optimization services offered by the SEO company help draw the eye of more local customers to my website and helped within the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services help to improve the exposure of the business in a particular geographical area. MOS Search Engine Optimization Services, a professional SEO company offers value-added Local Seo to optimize your website and allow you to receive quality online traffic.