On the evening of 24 July, Google updated its Panda algorithm again to version 3.9, just one month after its previous update. Whilst the search engine predicted only 1 % of search engine results would change enough to notice, each update builds upon the next, meaning it could just be a matter of time before your rankings suffer, if they have not been already.
Since Panda, and arguably before, Google’s advice for webmasters has been they should deliver a great experience to visitors, as opposed to concentrating on what elements search engine listings prioritise. However, an excellent site with quality content is definitely the key factor that Panda is involved with; effectively, should you aim to provide this to your visitors, then you certainly are also paying attention to what Google gives precedence to. The 3.9 roll out was broadcast on Twitter and alongside the announcement was actually a link to a post on Google’s Webmaster Central Blog from 6 May 2011, that offers in-depth guidance on exactly what makes up a high quality site; it is a good way that you should commence to discover how to approach an audit of your own website.
If, for example, your internet site is made up mostly of pages which are solely designed to rank well searching engines, then you should ensure they may be of worth to a reader too; it may be that you have to consider removing such pages and creating new content. Duplicate content is not favoured by Google, so when you have formulated multiple pages which contain the same copy text except a little portion, for instance, the geographical location (shoe shop Chelsea, shoe shop Manhattan, shoe shop New York City) you ought to re-write the copy to avoid any replication. Are you currently talking authoritatively on the topic in question or is it short and unsubstantial? Consider whether you would be astounded by the content or perhaps the website as a whole had you been trying to find information on its subject matter.
Another reason your ranking in Google’s results pages may drop is for those who have undertaken any dubious off-site SEO activity in the past, including buying links or joining an excessive variety of online directories in order to acquire a link. Google’s Penguin algorithm update is mostly linked to unnatural links, as well as other web spam factors like cloaking, and was made to reduce people seeking to game the device. We have heard of a huge number of websites which have been affected since April 2012, when Penguin was presented. Whist link building via spammy customs previously ‘worked’ and even if such suspect activity ceased a long time ago, the hyperlinks pointing to your website could be live and harming just how Google views your backlink profile.
Google is treating web spam efforts even more seriously than ever before before and it has begun to send messages to webmasters warning that unnatural links have already been spotted. ‘Open link messages’ caution a web site in general and ‘new link messages’ are highlighting that some individual links are distrusted. If this kind of message is received, immediate action needs to be taken. However, site owners can investigate their backlink profile prior to any warning and set about removing any links that point towards their website from cfiosu inferior, irrelevant or web spam sources. Various tools can be found, however i would recommend trialling Linkdex, since it helpfully breaks down the link sources by site type, for instance blog, directory, forum as well as gives an author score. As a business owner, this can help to identify any activity that may have already been undertaken without you knowing, or before your time and effort in the company if you are a webmaster.
Even if you think your website is of high-quality and you’re certain that your SEO activity has always been above board, undertaking a content audit and investigating your backlink profile is likely to give you some new ideas and then in my experience, there is always room for improvement.