When I start referring to paid backlink building, this is quite possibly the most common question I get asked. In this article, I’ll be sticking to Google’s meaning of a paid link, that is “exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a ‘free’ product in exchange for them writing about it and including a link.”
Quite simply, even sponsored guest posts and paid reviews are viewed paid links. When you read through this article, you should be aware that even “safer” paid link building strategies risk being considered part of a hyperlink scheme and violate Google’s conditions and terms.
Why Do Some Professionals Still Buy Links? In the early 2000s, buying and selling links wasn’t just in fashion – it had been considered good business. Directories that let you buy reviews and service businesses that allowed one to buy or “rent” links popped up like dandelions on a lawn.
Then Google brought out the weed whacker – enabling users to report paid links – which forced link buyers and sellers to have sneakier or change tactics. In the last decade, buying links is becoming increasingly risky because Google’s capability to seek and destroy the SEO value of paid links has grown to be uncannily accurate.
Official AdWords Campaign Templates – Select your industry. Download your campaign template. Custom made with exact match keywords and converting ad copy with high clickthrough rates. That said, it isn’t foolproof. Some companies still turn to paid link building because it’s easier, it’s all they understand, or it’s standard practice inside their industry.
Today, the rise of organic link-building and content marketing has essentially nullified the necessity for buying links inside the SEO industry at large. SEO PowerSuite’s link-building survey, and also the follow-up replies by a few leading SEO experts, clearly reveal that creating valuable content worth linking to is considered to be the simplest way to earn links. Having said that, 40 % of respondents were unanimous regarding their most efficient backlink building method: creating data- and research-based content.
The best way to & How To not Buy Links. Good link buying practices take some perserverance. You have to begin with the same content you will use to produce an organic backlink building campaign – content that is highly related to your niche, top quality, and appealing to your target audience.
You need to use a well-grounded link profile prior to deciding to consider buying links, which suggests cultivating high-quality organic backlinks first. As soon as your assets will be in place: Vet websites carefully prior to buying links. Carefully vet each domain for whatever seems off, like domain history, PageRank, and way too many spammy outbound links. Produce a purposeful link-building strategy. Buy links slowly and intentionally, beginning with as many as five and gradually increasing within the next couple of months. Your link profile should never exceed 10 to 25 percent paid links.
Keep the anchor text diverse across each domain. Key phrases diversity is essential. Bad link buying practices include anything Google’s been working diligently to stamp out within the last few decades. These include link farms and private blog networks (PBNs). If your paid links are yielding a sizable amount of low-quality links, watch out, you’re at serious risk of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links in the sidebar, footer, navigation, etc.) scream “spam” to Google. Avoid link selling services and anyone selling “backlink packages.” Paying someone on Fiverr for any backlink package, and contracting a web link selling service (e.g., Sape) are excellent methods to earn a Google penalty. And in case a site openly advertises that they sell links? Run!
Avoid “red flag” websites. Websites which have been previously penalized, repurposed into link/article farms, and customarily depend on ad-heavy, content-thin pages should all set your internal alarm blaring.
Of course, whether you’re buying links or building them organically, it’s always important that you monitor the fitness of your backlink profile. Use link tracking software to measure your links’ impact, and prune low-quality links that might use a negative impact on your website. Be especially diligent if you’ve purchased links – verify page quality, authority, etc. regularly, and svqmrc sure your link’s anchor-text hasn’t changed which it hasn’t been switched to nofollow.
Do Paid Links Work? The effectiveness of paid links is still hotly contested. It certainly appears like some businesses are managing to blend link buying strategies with organic link-building strategies to great effect. We found that 78 percent of businesses who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, in accordance with our poll. Even though the reported success rate is surprisingly high, the threat of a Google penalty is significant and quite real. If you’re considering buying links, just make sure you understand the potential risks and consider the potential effect on your long-term SEO before purchasing.